An almost
insignificant tweet by Owain Schiavone @owainsgiv editor of Y Selar magazine on
the 22nd of December put a
very good question out there. Basically, what would it take for a current Welsh
language band to have the pulling power of Edward H ? Edward H’s ‘Farwell Concert’
at the 2013 Eisteddfod had been shown again on S4C, as ‘Mwy o Gig Olaf Edward H
Dafis’ and I’m guessing that it’s this repeat showing that prompted the tweet.
The gig has
already attained mythical status, with accounts of anything up to 7,000 present
and the who’s who of the Welsh rock scene all in attendance (well Huw Stephens
and Dyl Mei) and probably a good number of current Welsh band members checking
out the ‘legends’. Actually, watching ‘Pethe 2013’ on S4C recently, the attendance
figure had gone up to 8,000. It can only go up !
Whatever the
Pop theories, and there are certainly no easy answers, I do agree with
Schaivone, in the sense that it would be great to see several young / old /
current Welsh language bands who could pull 7,000 punters. It’s a shame that as
a scene we have managed to do this with only one band. On the other hand, it’s
not a numbers game – what if we were to debate online which is the best band –
Edward H or Datblygu or which is the Best Welsh language band of each decade,
you would have more criteria than punters at a gig for sure ??????
But to focus
on Schiavone’s point, such a question could probably occupy a Phd student but
here’s a simplified version of 10 thoughts on why and how.
1.
Edward
H were the first Welsh language Rock’n Roll band to really make the effort to
play live and release records and to present Welsh language audiences (mainly)
with a band they could relate to. Y Blew had released an excellent record (Maes
B) in 1967 but had split after one tour, therefore although technically y Blew
can claim to be the first Welsh language rock band, they probably didn’t stick
around long enough to make any serious in-roads.
Edward
H will always be seen as the first Welsh language rock band – that’s a head
start.
2.
Edward
H had two front persons in Cleif Harpwood and Dewi Pws, both colourful
characters, both with presence, and probably more importantly, the girls
fancied them. Both had been in other bands, they had enough stage experience to
pull this off.
3.
There
is an argument that Edward H were a proto ‘boy band’. The musical directorship
and songwriting / arranging / production talents of Hefin Elis should not be
underestimated. If you study the history of Welsh language Pop music, Elis is
always there in the background putting bands together, writing songs. Elis was
there with Dafydd Ifans before Y Blew, he was, and is, there with Dafydd Iwan.
Elis is a quiet unassuming musical Svengali. Elis wanted to put a Welsh
language rock band together because he’d seen there was a gap in the market,
but more for promoting the language than for commercial motives.
4.
Edward
H had image, the red neck scarfs, the waistcoats, the denims, they looked like
a cool version of the audience (students and farmers). The audience dressed
like their heroes. It was win win. In terms of fashion this is definitely
pre-Mclaren and Westwood and not a whiff of Roxy Music or David Bowie to be
seen. More Status Quo than anything else.
5.
Edward
H were political. Songs such as ‘Yn y Fro’ and ‘Ty Haf’ struck the right chords
politically. Welsh language pop music has always been a bedfellow of the
language campaign. Of course they also wrote ballads, ‘Ysbryd y Nos’ case in
point, which must be one of the most played (to death) songs on BBC Radio Cymru,
but essentially you have a band singing to an audience who empathise with the
songs. This is a must.
6.
Sex.
How many young Welsh-sters must have lost their virginity at Edward H gigs.
Never underestimate the importance of Sex. Pop music is all about Sex (even
when it’s about saving the Welsh language). Whether the band realised this or
not, but again for Edward H it was win win.
7.
Throughout
the 1980s, and in many a DJ case, right up to the present day, the Welsh Media
portrayed the Edward H period as the “Oes Aur” (the Golden Age of Welsh Pop).
In fact the media who propagated this myth were merely reflecting (and
wallowing in) their own impressions of their own youth, not realising that Pop
music never stay’s still, but in true Murdochesque fashion this eventually
translates as fact. It’s a Beatles situation – no new band can ever be better
than this. In this sense the Welsh Media have a lot to answer for, not for constantly
promoting Edward H, but for failing to give any new band the space or enough
rope to create new myths.
Case
in point is the failure to fully grasp or support Cyrff or Ffa Coffi Pawb who
eventually morph into Catatonia and Super Furry Animals (who were vastly more
successful than Edward H and Internationally to boot) but it took success in
England and the sanction of the NME for the Welsh Media to fully catch on. ‘Cool
Cymru’ is a logical conclusion to the “Oes Aur”. We can’t win so we will sing
in English.
8.
Edward
H probably reached the more ‘traditional’ Welsh audience. It’s a similar audience
shared by Bryn Fon. The more straight (non queer) the whole thing is, the
better. Cyrff always had weird haircuts and probably took drugs and were
townies from Llanrwst. They had no chance. Edward H did not challenge anybody
musically, it was Quo riffs meets Celtic twighlight folk, distinctly Welsh /
Cymreig in that it looked traditional enough, straight enough. Frankie Goes To
Hollywood would have been lynched at an Edward H gig. It’s all about the
perception of being ‘gwerinol’ one of the ‘hogia’, ‘hogia ni’. In this sense
Bryn Fon is totally carrying the torch in the 21st century.
9.
Actually
if you look back at the live footage and listen to some of the recordings, they
were a pretty good Rock’n Roll band. They had energy, they gave off an energy. It
was not until Trwynau Coch, Geraint Jarman and Maffia Mr Huws later on in the
70’s / early 80’s that any other Welsh
language bands actually gave this much energy out on stage. Political anger can
be an energy source for rock’n roll lightbulbs.
10. We have to make it clear – it’s not
Edward H’s fault. They did what they did and at the right time. Hergest or Shwn
would not have had the same impact had either of those bands been the so called
first Welsh language rock band. Maffia probably worked harder, did more gigs
but could not compete with their heroes. The legacy is a catalogue of fine
songs, many a classic and a few duff numbers for sure.
So what
should the current Welsh language bands do ?
1.
Short
of calling themselves Edward H and singing in English, I don’t know. Mind you a
band called Edward H singing in English is not going to make much sense in
downtown Newcastle or Glasgow and singing in English is going to be a bit of a
turn off / bit tricky getting paid, at the Eisteddfod. Try naming your band Edward Furry Animals,
Edwardphonics, Funeral for an Edward or the Manic Street Edwards, that might
help a little bit.
2.
Tony
Wilson’s pop theory about real talent always finding a way through all the
dross seems to be manifesting itself in the career trajectory of Georgia Ruth.
Here is real talent, sex appeal, song-writing skills and a real ‘hit’ with Week
of Pines. Maybe it’s that simple, be cool and write a great tune. Georgia has
matured as an artist, she has been given space to develop within Wales and she
is now moving on up. Week of Pines is a great song for sure but had this been sung
in the Welsh language would it have had the same effect ? Do the Edward H / Bryn Fon fans get Georgia
Ruth ?
I
suspect it no longer matters, Georgia will continue onwards and upwards in both
languages but will not confined or defined by the Welsh language scene. Even if
Georgia has International success, she is no more likely to pull 7,000 at a
future Eisteddfod than Gruff Rhys and Cerys Matthews combined next year. That tradition
is signed, sealed and delivered and is firmly Oes Aur forever more. You have to
find another venue, another gig – try Margam Park or something and call the gig
‘Home International’.
3.
Stop
doing gigs in front of your mates. Rule No 1. Your mam and Anti Nel are always
going to tell you that you are a great band. The real test is to play in front
of a hostile audience or an audience where the band has no relatives, friends
or school mates. That’s the test – can you engage with Joe Public on songs and performance
alone ? The Welsh language scene is at times too much like a mutual
appreciation society – they will not like this, but for all their awards and
back slapping and Eisteddfod gigs – the fact remains, it get’s them nowhere –
because they have not grafted for the real audience, the real fans – that takes
several years of hard work and loads of gigs, not a Huw Stephens session a Maes
B headliner or a Selar award. False economy. It’s not meant to be easy or
quick.
I
know, I know, some bands are out there grafting, well, you just have to keep
keeping on if you believe in what you do – my point is don’t believe the Welsh
hype, you have to believe the audience – they are what counts. If no one turns
up then you have to ask why – lack of advertising and blame the promoter or
face up to the fact you band’s shit !
4.
It’s
not as simple as singing in English. God, we’ve had our fair share over the
years of bad Welsh language bands that have been given far too much exposure /
airtime / TV slots when they should have been doing a gig in the local pub. The
Welsh language scene has no filter, no bullshit detector, no discerning
mechanisms – that’s always been a thing with the Welsh language scene. It’s
worse since ‘Cool Cymru’, they all think that if they do a song in English they
will turn into Super Furry Animals overnight as if by magic, shown by God of
course.
5.
Bring
back politics. Save the Welsh language or something. Does anybody know or care
what some of the current bands are singing about or stand for ? You could enjoy
Edward H, get pissed, get laid and still sing about Holiday Homes. You have to
have something interesting to say, at least some of the time. Be funny, be sharp,
be controversial even – but you have to be in some way interesting and
intelligent outside the confines of the band. Of course it’s a generational
thing, the teenagers will relate to their peer bands but that’s not enough to
pull 7,000 punters, not that Edward H ever pulled 7,000 back in the day. They
might have done a few gigs with 1,000 punters, but then so have Bryn Fon,
Dafydd Iwan – probably just as many. The sad fact is that you only pull 7,000
(if it was of course) after 40 years of the Media telling everybody in the
Welsh language scene that you are the best Welsh band ever and constantly
playing your songs – but you still have to carry it off – which Edward H have
always done.
But
then again, shooting at the Media is too simplistic, the same amount of Media
exposure for Llygod Ffyrnig or Datblygu would not have resulted in 7,000 at the
Eisteddfod, not even after 400 years.
You have to know your audience.
6.
There
is also the question of what is meant by success. For bands such as Datblygu,
arguably, it was recording several John Peel Sessions and that was almost
enough – they hated doing gigs anyway. But Ffa Coffi Pawb and Cyrff ran out of
places to play and places to go on the Welsh language scene, so for them it was
sing in English or Dai.
Bands
such as Radio Rhydd, following in the tradition of rebel rousers like Tystion
or even Elfyn Presli back in post-punk days, are doing what they do, no
compromise, for them surely it’s about doing the right gigs, for the right
causes and keeping hold of artistic freedom and integrity. An Eisteddfod gig
should be seen as a compromise in one sense, all establishment and no Anarchy,
so we cannot evaluate the success or failures of Radio Rhydd or Datblygu with the same
microscope as the one we use for Edward H. It’s not always about the numbers.
Mind
you Radio Rhydd supporting Edward H in front of 7,000 at the Eisteddfod would
have been an interesting (not to miss) event.
7.
There
are very good bands out there today. Gwenno is producing some of her best stuff
ever, ‘Chwyldro’ is pure elctro-pop genius. The Lovely Wars are doing the
Darling Buds punk-pop thing and we could argue that the Welsh Pop Wars have
been won – certainly in terms of song-writing and production, we now have cool
urban pop, we have current sounds and well dressed bands, but to compare them
in any way to Edward H is to miss the point. These acts have to find and build
their own audience – they (as did Datblygu and Cyrff in post-Punk days) have to create Culture for the new Wales, a
forward looking and forward thinking Wales – their problem is that they will be
too cool, too urban, too well read, too referenced, too style, too visual, too
articulate for the Edward H audience (young or old). They will create a new
audience, they will re-define the borders and at the same time blur and smash
the borders, and they will, they will !
8.
Tunes,
again there are plenty of current or recent great tunes out there, Yr Ods
‘Cofio Chdi o’r Ysgol’ is one that comes to mind as a great, great tune and
Colorama had a good one as well, but I can never remember the song title –
maybe that’s part of it. Yr Ods and Colorama produce great pop but are they
great bands, do they change people’s lives ? – Edward H did change people’s lives,
Datblygu changed people’s lives. Sometimes it has to be that vital, that life
changing.
9.
Our
overall failure as the Welsh language scene to move forward, our ambition to stay in
that little world, the Welsh bubble, that’s not good.
10. Great Welsh language bands who did not
pull 7,000. Big Leaves, Trwynau Coch, Tynal Tywyll, Traddodiad Ofnus, Geraint
Jarman, Brodyr, Heather Jones, Topper, Melys, Ffa Coffi Pawb, Y Gwefrau and on
and on and on ………
One’s
to watch : Y Ffug, Radio Rhydd, Lovely
Wars
Ones
that should reform : Big Leaves definitely, Topper yes, Brodyr why not ……
Trwynau Coch at ‘Rebellion’ maybe.
Ones
that can never reform with the original line up sadly : Elfyn Presli, Cyrff,
Fflaps.